Hello! My name is Darren
A multidisciplinary designer based in Brooklyn, New York.
Strategy Design + Brand Exploration 2022
This is a quick explore into the concept of an investing app that focuses on small mom & pop businesses. The project strategy involves researching the target audience, consumers, the potential solutions, and a quick fidelity design to represent the ethos of the brand voice.
Strategy, Approach & Process
To start off this project I began walking around my neighborhood and just seeing the types of stores and the people: 3rd generation family restaurant, local hair salon filled with sisters, long time football watchers in the bar, etc...
I come to the realization of two things: people are long time locals and they know each other and developed a bond.
How can I highlight this bond between owner and customer? How can I also show this relationship contrast of long time friends.