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Hello! My name is Darren

A multidisciplinary designer based in Brooklyn, New York.


Strategy Design + Brand Exploration 2022

This is a quick explore into the concept of an investing app that focuses on small mom & pop businesses. The project strategy involves researching the target audience, consumers, the potential solutions, and a quick fidelity design to represent the ethos of the brand voice.

Strategy, Approach & Process


To start off this project I began walking around my neighborhood and just seeing the types of stores and the people: 3rd generation family restaurant, local hair salon filled with sisters, long time football watchers in the bar, etc...

I come to the realization of two things: people are long time locals and they know each other and developed a bond.

How can I highlight this bond between owner and customer? How can I also show this relationship contrast of long time friends.

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