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Bastion - Chef Incubator

Brand Identity Design 2023

Bastion is a chef incubator residency for the empowered culinarians. Unlike most restaurant operations, incubators are often customer-facing, allowing the kitchen crew instant feedback and authentic guest response. The incubator provides the physical space, along with other supports, to cultivate the growth of a spirited chef as they open their own place.

To complement the concept I focused on the eccentric placement of shapes and a typographic combination of serifs and sans-serifs to represent personalities.

Decorative metal mesh was used to cover the ceiling to replicate the idea of incubation. This also alludes to the concept of a dome where everything is an experiment to test new dishes.

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