Ethereal Fields Music Festival
Brand Identity, Motion, 2023
The Ethereal Fields Music Festival is an annual festival that provides a unique relaxing auditory experience through ambient music. Inspired by the idea of stepping in and out of realms, the festival creates a space where people can escape reality and into the world of fantasy.
The core behavior behind the festival brand revolves around the concepts of blurring in-between fantasy and reality with sharp blurs and soft blurs.