Brand Identity, 2023
For this project, I was given the prompt "redesign something that you already consider ‘great’ design". With this in mind, I chose to work on a new strategy approach for Fiverr and develop a brand identity system that best adapts the ethos of the company.
Fiverr is primarily a on digital service model so I developed a system based on the idea of digital dialogue modules and using cartoonish iconography to represent fun personalities.
Since 2010, Fiverr has been revolutionizing work through its on-demand global freelance marketplace for digital services.
The brand is perceived as a marketplace filled with amateurs where you can buy design at a cheap price.
So why not use this to our advantage? Instead of trying to build on this idea of professionalism why don’t we reinforce its existing brand awareness:
Not taking itself too serious and having fun along the way