Hello! My name is Darren
A multidisciplinary designer based in Brooklyn, New York.
I.M.PEI Brand & Book
Brand Identity Design & Editorial Design 2022
I.M. Pei believed in making timeless and enduring architecture reflecting the needs and values of its users, while also being integrated harmoniously into its surroundings. He emphasized simplicity, clarity, and balance in design, drawing inspiration from the natural world.
Using his ideology and philosophy, I explored various options and designs using gestalt theory to develop the brand identity and further expand the work in other mediums: such as the book.
Many forms in nature has an intention, every section includes an element that correlates to I.M.Pei's philosophy.
The book follows I.M.Pei's belief of modernism that form follows function, and added his own interpretation. Pei believes that form follows intention (which incorporates function). Structures should be meaningful and practical in their design.
However, there is a twist with the book. There is no images of buildings, renderings, objects, or images of architecture. I.M.Pei was influenced by nature so this book interprets his philosophy through the natural environment.
Research & Process
From the start I had no idea who I.M. Pei was or the work he did. So my approach was to research his ideas and philosophy: the main driving force towards his works.
Next I would begin exploring options for the logo and different mediums to further develop the brand.
Form Follows Intention