top of page

Project Overview:

UX Design, UX Strategy, Web Interface

A quick sprint research explore on discovering opportunity spaces and further enhancing an existing experience. I chose to explore more in the streaming industry, specifically with a streaming group, and how a viewer can further be involved in the community.

Duration

3 weeks (Fall 2022)

Programs

Figma

Instructor

Shawn Hasto

My Role

UX/UI Researcher & Designer

Overview

OfflineTV is an online social entertainment group of content creators based in Los Angeles, California. The group surged in popularity during the COVID-19 pandemic; breaking new records, setting new trends, etc...

 

Define

Finding the problem space in the OfflineTV community, including the content outputs such as Twitch, Youtube, etc...

Method:
Three qualitative user interviews
Secondary research to discover quantitive information.

Findings

The influx of newcomers only watch one particular type of content while long-time watchers are open to different kinds of content.

Not many newcomers know about their origins and core values causing verbal conflicts between the long-time viewers and newcomers.

Defined Problem Statement

How can we provide an interactive experience for newcomers to learn about OfflineTV and bridge the gap with long-time viewers?

Initial Design Thoughts

An interactive timeline ought to incorporate a narrative aspect akin to the experience of reading a book. I aimed to manifest this concept through a website designed in an accordion style, allowing elements to be stacked and layered, enabling users to flip through them as though turning the pages of a book.